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Challenge

One of the challenges that consumers face in the market is the lack of information about the products and services they want to buy. Businesses and professionals have more knowledge and experience with these products and services, and they can use this advantage to influence consumers' decisions. Consumers often have trouble distinguishing between high-quality and low-quality products and services, both before and after making a purchase. This makes them vulnerable to deception, fraud, or dissatisfaction. Therefore, consumers need to be aware of their rights and responsibilities, and seek reliable sources of information to help them make informed choices.


Strategy

Consumer Protection Law is an essential part of legal systems worldwide and, together with Competition Law, is an integral part of effective markets. It protects consumers with reliable information to enable consumers to make decisions. Suppose consumers cannot distinguish between good and bad products or services. In that case, this will reduce the quality of products and services on offer and, in addition, may even stop businesses and professionals from selling high-quality products or services – which neither the seller nor consumer wants. Our Consumer Protection expert worked for over four years to develop a robust consumer protection law for Cambodia, translating complex concepts from English into the local Khmer language.


Transformation

Cambodia has recently passed a new Consumer Protection Law that aims to improve the quality and transparency of information that businesses provide to consumers. The law covers various aspects of consumer information, such as advertising, labeling, warranties, and unfair trade practices. The law does not interfere with the freedom of parties to negotiate and enter into contracts, as long as they do not violate the rights and interests of consumers. By focusing on information regulation rather than transaction regulation, the law avoids the risk of creating inefficient contracts that may harm consumers or businesses.

  • Protecting consumers from unfair conduct and practices by businesses and professionals.
  • Supporting a competitive market for products and services.
  • Recognizing that a competitive market structure provides better benefits to consumers.
  • Regulate information provided to consumers.
Contact us for further information